A-Positive

Earth Day: Carbon Neutral by Design

Studio Rubio Episode 3

In this Earth Day special of the A-Positive Podcast, I explore how Apple approaches environmental sustainability not as a marketing tactic, but as a core value that influences every aspect of its business. From product design and materials sourcing to retail operations and cloud infrastructure, Apple continues its push toward becoming carbon neutral across its entire value chain by 2030.

This episode reflects on how Apple’s holistic and transparent environmental strategy aligns innovation with responsibility and how Earth Day is just one chapter in their year-round mission to protect the planet.


Apple’s Environment Page
https://www.apple.com/environment

Apple’s 2025 Environmental Progress Report
https://www.apple.com/environment/pdf/Apple_Environmental_Progress_Report_2025.pdf

Ahead of Earth Day article
https://nr.apple.com/DH4A3D6JE7

Reference to the use of overhead projector-based AR systems
https://nr.apple.com/dR2w8J9ok5

Quotes used from
https://nr.apple.com/DH9q2r8vH7

About the LEED certification
https://www.usgbc.org/leed

People on this episode