A-Positive

Shazam: The Sound of the Ecosystem

Studio Rubio Episode 2

In this episode of the A-Positive Podcast, I explore how Apple’s acquisition of Shazam transformed the music recognition app into a deeply integrated and privacy-focused part of the Apple ecosystem — powering features like Siri, Apple Music, and even third-party apps through ShazamKit.

Beyond music, Shazam’s audio fingerprinting technology now supports accessibility, safety, and even augmented reality experiences, showcasing Apple’s broader strategy of enhancing its ecosystem with intelligent, on-device audio recognition.

WWDC 2022 developer video:
https://developer.apple.com/videos/play/wwdc2022/10028

Shazam powered playlists on Apple Music:
https://music.apple.com/us/curator/shazam/1497216797

People on this episode